Curt Petersen

THE NEXT 25, AS I SEE 'EM.

I hope no one is expecting me to make some dramatic revelation, or announce some wild new plans for CSM Group in the years ahead. Because in my view, you just can’t look ahead without checking the rear view mirror first.

And we didn’t get to where we are by accident. Frankly, we’d be crazy not to look carefully at the things that have helped bring us success, and make sure we don’t change any of those things.

Not that we could if we wanted to. Some of the most unique and important characteristics of our company have become part of our “DNA.” And if you’re a CSM Group employee—or have ever even worked with one, for that matter— you’ll probably recognize them.

Like a passion to do great work, and have fun doing it. A determination to give clients more than they expect. An incredible sense of “team” that keeps everyone rowing together in this wonderful boat.

That can’t change; the kind of people we add to our family wouldn’t let it happen. Steve East believes that we really started moving when we committed ourselves to being a talent-based company. I agree. And we will continue to seek top people at every level and function in this organization.

If anything, I think we will take our performance up a notch higher still. I expect us to be a Baldrige Award winner in the near future. And we’ll do everything we can to continue to distance ourselves from the old “commodity” perception of the construction industry. We will, more than ever, be the “master builders” and—sorry if this sounds hokey—the “Michelangelo” of Construction Management.

Objectives like these may sound daunting, or exhausting, or overly ambitious for some people. But not for the talented individuals we find and retain. It’s just another challenge they’ll enjoy meeting.

To accomplish our goals, we’ll need to be creative, and demonstrate continued vision for the future. We’ll need to stay ahead of the curve in technology, with things like 3-D modeling and other nextgeneration tools. CSM Group must continue to find the fastest, most productive ways to get the job done to the highest level of quality. This will help ensure that our clients continue to enjoy the end product they receive, and the process that got them there.

This doesn’t mean there won’t be change in our future. It would be silly to say that; with our global economy, the road is littered with those who couldn’t or wouldn’t change, and have fallen by the wayside. We’re not about to do that.

We’ll watch where the industry is going, and get there first. Again. (We don’t follow trends. We set them.)

We know what we do well: construction management. But perhaps we’ll need to narrow our focus, and specialize more in some very important and growing industries.

We are also likely to grow geographically. The quality of our product and the level of expertise we have to offer can be transported anywhere. Because those are things clients everywhere are looking for.

Our growth and success—not to mention the fun we’ve had doing it—have set the crossbar pretty high. But we’re going to do everything we can to make the next twenty-five years even better.

If you’ve worked with us before, that won’t surprise you any. Because constantly getting better is just what CSM Group people do!

 

Kalamazoo, MI
100 W. Michigan Avenue
Suite 200
Kalamazoo, MI 49007
Map to CSM Group

P: 269.746.5600
F: 269.746.5699

Grand Rapids, MI
600 Monroe Avenue, NW Suite 104
Grand Rapids, MI 49503
Map to CSM Group

P: 616.458.5600
F: 616.458.6099